Search Engine Optimisation

What is Search Engine Optimisation (SEO)?

Everyone can name at least one search engine. Most commonly, Google.

In fact, you may have even used a search engine to find us here!

Search Engine Optimisation, or SEO, is literally optimising your website so that people can find it easier on a search engine. When you enter a search term into Google for example, Google goes off to its index of websites which it deems to relate to that term.

If your website is not optimised for that term, Google is not going to pick it out as a related result.

Of course you also have to ensure that Google thinks your site is good enough for inclusion in its results in the first place, and that is where Optimisation is needed.

Why is Search Engine Optimisation important?

What is the point in having a website if no one can find it?

Although you might get some people visiting your website directly, a large majority will only find you through the likes of a search engine. They won’t always be specifically looking for you.

SEO will increase the chances of your website being displayed high in the list of a search engine results when a search term is entered that relates to your website. It will also make sure you have catchy titles and summaries of the pages found.

In return, the amount of people visiting your website will likely increase!

In fact, in a study from 2013, it was found that if your website is the first result on Google search results, 33 percent of people will go to your website. That 33% of people is potential profit that you could be missing out on!

So, how can ThirtyEast help?

Every website we build is done so with SEO in mind. This means that whilst we are coding your website, we will be able to make it SEO friendly to a certain extent.

However, if you really want your website to be displaying in the top results, then it requires some time and dedication.

Whilst there are no guarantees with SEO, as search engines are changing daily (they all use mathematical algorithms known only to them, and each search engine has their own unique way of doing things), we have had remarkable results with a high amount of websites.